Applied Consumer Behaviour.

by Martin Evans, Luiz Moutinho, W. Fred Van Raaij

This volume introduces comsumer behaviour in a marketing context, in which the basis of consumer orientation is laid together with marketing's response in the form of the marketing mix. It discusses... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0201565013
• ISBN13: 9780201565010
• Release Date: February 1996
• Publisher: FT Prenticehall
• Length: 382 Pages