Alternate Reality Games: Gamification for Performance

by Andy Petroski and Charles Palmer

While formal training and communication are a foundational approach to developing employees in the workplace, alternate reality games (ARGs) provide a framework for increased and sustained engagement within business organizations. ARGs are transmedia experiences designed to generate engagement and immersive learning beyond what is achieved in formal and conventional training and communication approaches.

Alternate Reality Games: Gamification...

• Format: Paperback
• Language: English
• ISBN: 1498722385
• ISBN13: 9781498722384
• Release Date: March 2016
• Publisher: A K PETERS
• Length: 118 Pages
• Weight: 0.55 lbs.
• Dimensions: 0.3" x 6.0" x 9.1"