All Business Is Local: Why Place Matters More Than Ever in a Global, Virtual World

by Katherine E. Jocz, John A. Quelch, Jocz Katherine E.&John Quelch A.

Book Overview

What's the most important factor in business today? Global competition? Digital development? Or is the age-old concept of 'place' actually the key to success even in todays advanced economy? Marketing... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1591844657
• ISBN13: 9781591844655
• Release Date: February 2012
• Publisher: Portfolio
• Length: 248 Pages
• Weight: 0.85 lbs.
• Dimensions: 1.1" x 5.8" x 8.3"
• Age Range: 18 years and up
• Grade Range: Postsecondary and higher