ALIEN Thinking

by Cyril Bouquet

How do people come up with truly original ideas? The answer is to think outside the box-way outside.

For the past decade, Cyril Bouquet, Jean-Louis Barsoux, and Michael Wade, professors of innovation and strategy at IMD Business School, have studied inventors, scientists, doctors, entrepreneurs, and artists. These people, or "aliens," as the authors call them, are able to make leaps of creativity, and use...

• Format: Paperback
• Language: English
• ISBN: 1541700481
• ISBN13: 9781541700482
• Release Date: March 2021
• Publisher: PublicAffairs
• Length: 304 Pages
• Weight: 0.84 lbs.
• Dimensions: 0.8" x 6.0" x 9.3"