Alcoholism Treatment Marketing: Beyond T V Ads and Speeches

By Donald R. Self

Here is the first focused set of research on the marketing of alcoholism treatment services. The authors of this much-needed volume--reputable marketing and research scholars--greatly expand the current base of knowledge concerning the alcohol treatment marketing subdiscipline, including the referral system analyses of market potentials for providers, promotional effort consultation for new providers, and the evolving nature of medical services distribution systems.

• Format: Hardcover
• Language: English
• ISBN: 0866568891
• ISBN13: 9780866568890
• Release Date: June 1989
• Publisher: Routledge
• Length: 344 Pages
• Weight: 1.55 lbs.
• Dimensions: 1.2" x 6.3" x 8.9"