Alcohol Advertising and Young People's Drinking: Representation, Reception and Regulation

by Anders Hansen, Maria Touri, Barrie Gunter

Book Overview

Acknowledgements Alcohol Consumption and Youth: Key Issues Alcohol Marketing over the Years Advertising and Alcohol Consumption in Society Alcohol Advertising and Youth Drinking Behaviour Orientations toward Alcohol Advertisements Alcohol Representation at Point of Sale Impact of Alcohol Representation in the Entertainment Media Impact of Alcohol Representation in the News Alcohol Marketing: Regulation and Compliance Notes Bibliography Index

• Format: Paperback
• Language: English
• ISBN: 1349314951
• ISBN13: 9781349314959
• Release Date: January 2010
• Publisher: Palgrave MacMillan
• Length: 241 Pages
• Weight: 0.75 lbs.
• Dimensions: 0.5" x 6.0" x 9.0"