Agribusiness Marketing: The Management Perspective

By James G. G. Beierlein, Michael W. Woolverton, James G. Beierlein, et al.

A functional systems approach to agribusiness marketing, which stresses the co-ordination of nine interrelated marketing functions to maximize profits. The book provides a broad overview of marketing knowledge and skills, emphasizing a microeconomic perspective. It examines the impact of technology-induced changes on production practices and provides extensive coverage of food/fibre system operation, marketing performance and marketing management in an agribusiness firm.

• Format: Hardcover
• Language: English
• ISBN: 0130194808
• ISBN13: 9780130194800
• Release Date: January 1991
• Publisher: Prentice Hall
• Length: 344 Pages