Advertising Handbook for Health Care Services

By William Winston

Under the editorship of a leading marketing authority, this comprehensive manual explains how to develop effective advertisements for hospital services. Developed for hospital marketers, planners, administrators, and advertising professionals, this much-needed volume analyzes outstanding examples of hospital advertising programs and campaigns--their historical development, media strategy, placement process, and explains how they worked--their reasons for effectiveness. Enhance your skills in creating effective advertisements and learn more about the importance and positive potential that advertising holds in communicating with needed target groups.

• Format: Hardcover
• Language: English
• ISBN: 0866563903
• ISBN13: 9780866563901
• Release Date: January 1986
• Publisher: Routledge
• Length: 287 Pages