Advertising For Skeptics

By Bob Hoffman

Book Overview

A bounty of heretical, unpopular, and aberrant thoughts about the ad industry. Bob Hoffman, author of Amazon #1 sellers "BadMen" and "Laughing@Advertising" looks at advertising's "decade of delusion" and comes away a skeptic. What went wrong? Just about everything.

For 161 pages, Mr. Hoffman puts forth an all-out assault against the ills of the advertising industry. He details its hubris, delusions...egos and genuflection of data, drops them all into a garbage can, and lights it on fire. Communication Arts

• Format: Paperback
• Language: English
• ISBN: 0999230735
• ISBN13: 9780999230732
• Release Date: February 2020
• Publisher: Type a Group
• Length: 180 Pages
• Weight: 0.05 lbs.
• Dimensions: 0.4" x 6.0" x 9.0"