Advertising Campaign Planning

By Jim Avery

This book is designed for student ad agencies and college campaign "teams" for the AAF/NSAC College World Series of Advertising. The basis of the book is a powerful interlocking marketing plan, based on the P&G/WRG (Wells Rich Greene) system. Best practices are presented in a clear and easy to follow sequence.

• Format: Paperback
• Language: English
• ISBN: 1887229418
• ISBN13: 9781887229418
• Release Date: July 2010
• Publisher: Routledge
• Length: 328 Pages
• Weight: 1.00 lbs.
• Dimensions: 0.5" x 4.4" x 6.0"