Advertising as Multilingual Communication

by Helen Kelly-Holmes

Book Overview

Advertising has traditionally communicated messages to consumers with strong local and national identities. However, increasingly, products, producers, advertising agencies and media are becoming... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0230217060
• ISBN13: 9780230217065
• Release Date: November 2004
• Publisher: Palgrave MacMillan
• Length: 206 Pages
• Weight: 0.64 lbs.
• Dimensions: 0.5" x 5.5" x 8.5"