Advertising and the World Wide Web

By David W. Schumann and Esther Thorson

Volume composed of papers presented at the 1996 Advertising & Consumer Psych. Conf., but all papers have been updated up through June 1998. Traces web advertising from its inception until now, as the Web has become a high-impact forum for advertising.

• Format: Hardcover
• Language: English
• ISBN: 0805831487
• ISBN13: 9780805831481
• Release Date: April 1999
• Publisher: Psychology Press
• Length: 328 Pages
• Weight: 1.45 lbs.
• Dimensions: 1.0" x 6.0" x 9.0"

Customer Reviews

this the most up dated research in web marketing

it is very difficult to get hold of a copy, but it is definately worth it! It takes you around the world of web ads and how teh consumers react to them. The Authors conclusion though tend to understimate all the other papers that were published in the book. Well deserved 5 star.