Skip to content
Scan a barcode
Scan
Paperback Advertising and Society 2e P Book

ISBN: 0470673095

ISBN13: 9780470673096

Advertising and Society: An Introduction

Select Format

Select Condition ThriftBooks Help Icon

Recommended

Format: Paperback

Condition: Like New

$8.29
Save $41.66!
List Price $49.95
Almost Gone, Only 1 Left!

Book Overview

Now revised and updated to reflect the impact of emerging technologies, this new edition of Advertising and Society: Controversies and Consequences examines the evolution of advertising and its influence on society.

Expanded with five new chapters covering the impact of emerging technologies, including the evolution of Direct to Consumer (DTC) pharmaceutical advertising; product placement in various media; and the growing intrusiveness of Internet marketing Explores a broad range of topics including alcohol, tobacco, and sex in advertising; the pros and cons of negative political adverts; advergrames; and the use of stereotypes Examines the impact of advertising through its distinctive 'point/counterpoint' format -designed to spark discussion and help students understand the complexities of the issues being presented Lends substantial clarity to the subject, uniquely balancing criticism and practice within one text Includes chapter-level overviews and summaries of the topic history and key issues, along with student-friendly features such as ideas for papers and questions for discussion

Related Subjects

Business Business & Investing

Customer Reviews

0 rating
Copyright © 2025 Thriftbooks.com Terms of Use | Privacy Policy | Do Not Sell/Share My Personal Information | Cookie Policy | Cookie Preferences | Accessibility Statement
ThriftBooks ® and the ThriftBooks ® logo are registered trademarks of Thrift Books Global, LLC
GoDaddy Verified and Secured
Timestamp: 4/26/2025 2:28:57 PM
Server Address: 10.20.32.171