Advertising and Sales Promotion Strategy

By Gerard J. Tellis

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• Format: Hardcover
• Language: English
• ISBN: 0321014111
• ISBN13: 9780321014115
• Release Date: January 1997
• Publisher: Prentice Hall
• Length: 475 Pages
• Weight: 2.52 lbs.
• Dimensions: 1.1" x 8.2" x 10.3"

Customer Reviews

Bridging the gap between theory and practice

This book is a complete handbook that will find itself on the bookshelves of advertising/ communication practitioners and researchers alike. It is unique in the way it approaches the study of advertising and sales promotions, combining strategic and tactical issues with real-world examples of creative advertising campaigns. The book is excellently researched and rich in providing insight and original ideas to the reader about the world's oldest profession!