Advergaming Developer's Guide: Usg Macromedia Flash MX 2004 and Director MX [With CDROM]

by Rod Afshar, Cliff Jones Jr., Duke Banerjee

Advergames is the marriage of online computer games with advertisements. This title teaches game developers about this growing area and provides a hands-on guide to creating games that entertain and... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1584503165
• ISBN13: 9781584503163
• Release Date: February 2004
• Publisher: Delmar Thomson Learning
• Length: 449 Pages
• Weight: 2.95 lbs.
• Dimensions: 1.2" x 7.4" x 9.2"

Customer Reviews

Interesting guide

I am a Marketing Manager and also a shockwave/flash developer, so this book was one of those books that I "must" have, and the content is interesting... as MKT Manager, some concepts about "Viral Marketing" and Case of studies of success branding campaign using Advergames, the interview with the Big Fishes of the ADgames revolution... was really inspirational. For developers, is ok too... Is like a novice-intermediate users level of concepts and programing tricks... not bad... at all... of course you can find more advanced Lingo/actionScript books around, but this one, have the concept of the Marketing oriented games, and concepts about Branding and public profile search, that you will find in Marketing books... In resume, if you are a Marketing Manager, a lingo/ActionScript geek fan, or you are looking to know better whats the latest move of advertisements in the digital era... this book will help you

Great book!

I love playing the games and this book tells the story behind some of the greats! Blockdot has a game site called www.kewlbox.com where you can play all of them!