Advanced Consumer Psychology: Neuromarketing

By Emily Carter

A Powerful Academic Resource in Neuro-Driven Consumer Behavior
Merging rigorous research with real-world application, this comprehensive guide unveils the science behind why people buy-examining neural circuits, cognitive biases, and emotional triggers that shape consumer decisions. Perfect for industry experts, scholars, and marketing professionals, it provides actionable insights backed by advanced methodologies.

Key Highlights:

Tactile illusions in haptic marketing campaignsTriune brain model for practical persuasion strategiesSubliminal triggers for anchoring price perceptionsScarcity and urgency tactics for heightened consumer attentionColor psychology for deep emotional resonanceNeurolinguistic programming to rewrite brand narrativesMemory-encoding techniques for indelible brand recall

Structured into focused chapters, each segment targets a distinct facet of consumer psychology, forming an indispensable roadmap for anyone determined to master the fusion of neuroscience and marketing.

• Format: Paperback
• Language: English
• ISBN: B0DTZ31CC9
• ISBN13: 9798308067146
• Release Date: January 2025
• Publisher: Independently Published
• Length: 282 Pages
• Weight: 0.84 lbs.
• Dimensions: 0.6" x 6.0" x 9.0"