Adland: A Global History of Advertising

by Mark Tungate

Book Overview

Adland is a ground-breaking examination of modern advertising, from its origins and evolution to the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media and then interviews leading names in advertising today, including Jean-Marie Dru, Sir Alan Parker, Sir John Hegarty...

• Format: Paperback
• Language: English
• ISBN: 0749464313
• ISBN13: 9780749464318
• Release Date: July 2013
• Publisher: Kogan Page
• Length: 272 Pages
• Weight: 0.95 lbs.
• Dimensions: 0.6" x 6.1" x 8.4"