Active Price Management: Be a Price Maker, Not a Price Taker!

By Sven Reinecke and Laura Johanna Noll

This book demonstrates how to transform pricing, often considered the neglected aspect of marketing, into the most influential marketing tool that positively impacts the company's profits in a... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 3031420489
• ISBN13: 9783031420481
• Release Date: November 2023
• Publisher: Springer
• Length: 90 Pages
• Weight: 0.63 lbs.
• Dimensions: 0.4" x 5.8" x 8.3"