A Practitioner's Guide to Public Relations Research, Measurement and Evaluation

By Don W. Stacks and David Michaelson

Book Overview

Contemporary public relations practice has developed over the last several decades from the weak third sister in marketing, advertising, and public relations mix to a full player. Part of that... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1606491016
• ISBN13: 9781606491010
• Release Date: June 2010
• Publisher: Business Expert Press
• Length: 240 Pages
• Weight: 1.20 lbs.
• Dimensions: 0.5" x 5.9" x 8.9"