A Musical History of Digital Startup Culture

by Matt Brennan and Cherie Hu

Startup language, culture and strategy--once seen as enemies to the music business--have permeated artists' careers and exerted significant influence over their creative decisions. From Kanye West's The Life of Pablo as "entertainment software" to Drake's meme-friendly video for "Hotline Bling" as "open source code," some of the music industry's biggest celebrities today are openly embracing tech rhetoric and strategy to inform their creative...

• Format: Paperback
• Language: English
• ISBN: 1501359517
• ISBN13: 9781501359514
• Release Date: October 2026
• Publisher: Bloomsbury Academic
• Length: 224 Pages