Reading Financial Reports For Dummies

By David K. Bernard

The U.S. government began standardizing and regulating financial reporting in 1929 when the stock market crash made it painfully clear that businesses often made absurd claims and that investors were either gullible, unable to verify information, or both. Now, financial reports are used by a company's management to measure profitability (or lack of it), optimize operations and guide the company, by banks and other lenders to gauge the company's financial health, and by institutional or individual investors interested in purchasing stock. Unless you're financially savvy, annual reports with all those figures, frustrating footnotes, and fine print are boring and intimidating. However, once you have a fundamental knowledge of finance and its basic terminology, you can find the juicy parts. Reading Financial Reports For Dummies by Lita Epstein, a teacher of online financial courses and author of Trading for Dummies , gets you up to speed so you can: Go past the prose that can maximize the positive and minimize the negative and get information in dollars and cents Get an overview from the big three--the balance sheet, income statement, and statement of cash flows Understand the lingo and read between the lines Calculate basics like PE, Dividend Payout Ratio, ROS, ROA, ROE, Operating Margin, and Net Margin It pays for investors to be somewhat skeptical instead of gullible. Pressured to please Wall Street, companies are sometimes tempted to use "creative" accounting. You'll discover how to: Detect red flags (that, unfortunately, aren't emphasized in red) such as lawsuits, changes in accounting methods, and obligations to retirees and future retirees Understand the different reporting requirements for public companies and private companies with various types of business structures Analyze a company's cash flow, a prime indicator of its financial health Scrutinize deals such as mergers, acquisitions, liquidations and other major changes in key assets Organized so you can start where you're comfortable and proceed at your own pace, Reading Financial Reports for Dummies helps managers prepare annual reports and use financial reporting to budget more efficiently and helps investors base their decisions on knowledge instead of hype. Whether you're in business or in the stock market, knowledge is always an asset.

• Format: Paperback
• Language: English
• ISBN: 0764577336
• ISBN13: 9780764577338
• Release Date: December 2004
• Publisher: Wiley Publishing
• Length: 362 Pages
• Weight: 1.32 lbs.
• Dimensions: 0.8" x 7.4" x 9.2"

Customer Reviews

Even Better Than I Had Hoped...

I've never taken the time to leave feedback about any books I buy, but this book I really got a lot out of, and highly recommend. Although the description of the book seems to mostly focus on reading financial reports in order to evaluate companies you might want to invest in by buying stock, I bought the book because I wanted to be much more comfortable with reading - moreover analyzing and understanding - financial statements...

Learn to examine financial statements more effectively and efficiently.

I am a lawyer in technology, entertainment and corporate law. I bought this book for one of my children who is an undergraduate business major. After buying the book, I ended up reading the book myself. It helps the reader to review financial statements much more effectively and efficiently. It's the best book I've seen on the topic. I highly recommend this book to anyone who wants to better understand what to look for...

opening the pandora s box

reading financial report for me before is just like reading numbers but reading this book is it s not just only reading but also analyzing and decoding the numbers found in the financial reports..The authors use laymans term in order that the reader can understand the different accounting jargons.it is just __knowing yourself and knowing your investments... this book is a must for a serious investor and this book is intended...