A Guide to Marketing Management, Including Its Motivations, Elements, Related Concepts, Integrated Studies, and More

By: Torrin, Ken

Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online.

Learn more about marketing management and how it works in building up brand equity, image, positioning, and differentiation. Understand its methods and techniques such as marketing research, competitor analysis, SWOT analysis, and many more. Get more information on the metrics of performance of managing marketing issues and concerns such as brand loyalty, marketing effectiveness, and market capitalization.

Project Webster represents a new publishing paradigm, allowing disparate content sources to be curated into cohesive, relevant, and informative books. To date, this content has been curated from Wikipedia articles and images under Creative Commons licensing, although as Project Webster continues to increase in scope and dimension, more licensed and public domain content is being added. We believe books such as this represent a new and exciting lexicon in the sharing of human knowledge.

• Format: Paperback
• Language: English
• ISBN: 1276181043
• ISBN13: 9781276181044
• Release Date: January 1
• Publisher: Webster's Digital Services
• Length: 272 Pages
• Weight: 1.08 lbs.
• Dimensions: 0.6" x 7.4" x 9.7"