A Film Marketing Action Plan for Film Induced Tourism Destinations

By Sheila Flanagan, Noëlle O'Connor, David Gilbert

This book examines the impact of film induced tourism and destination branding on locations featured in popular films and television series. Yorkshire was selected as the case study area, as it has... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3838320182
• ISBN13: 9783838320182
• Release Date: February 2010
• Publisher: LAP Lambert Academic Publishing
• Length: 304 Pages
• Weight: 0.99 lbs.
• Dimensions: 0.7" x 6.0" x 9.0"