A Branded World: Adventures in Public Relations and the Creation of Superbrands

By Michael Levine and Lloyd James

The head of a celebrity public relations firm offers expert advice on the art of PR and branding In A Branded World , renowned celebrity publicist and bestselling author Michael Levine explores the fascinating and complex world of branding. He explores the many facets of PR in the branding process, including packaging, damage control, and e-branding. By actually creating a fictional product and using it as a branding template throughout the book, this definitive work offers extraordinary advice for PR executives and marketing managers on how to build their brands and use the appropriate media to effectively promote those brands. With examples of successful and unsuccessful branding campaigns and an exploration of the idea of personalities as product, this is the definitive guide to branding.

• Format: Hardcover
• Language: English
• ISBN: 0471263664
• ISBN13: 9780471263661
• Release Date: March 2003
• Publisher: John Wiley & Sons
• Length: 260 Pages
• Weight: 2.10 lbs.
• Dimensions: 1.0" x 6.3" x 9.3"

Customer Reviews

Clear, concise, understandable

This brilliant exploration of the role of PR in branding is easy to fathom and written in such a clear and concise style that even novices should be able to appreciate its concepts. But that doesn't mean professionals won't find wisdom here. The devise of the fictional ice cream brand is a masterful stroke, illustrating each point with great clarity.

A PR Must Have

This book is a must have for anyone trying to understand the undeniable relationship between public relations and branding.

Don't Judge a Book by its Cover

I recently read "A Branded World" for one of my classes and I can honestly say that I read it from cover to cover. Unlike my other textbooks that just collected dust in the corner of my room, I was fortunate enough to pick it up and flip through the first couple of pages. Once I picked it up, I couldn't put it down. Michael Levine's latest book has been more than a textbook; reading the book has been a life changing experience.

A ticket to the big picture

Probably one of the most balanced and well thought out approaches to the subject I've read in many years. Instead of folllowing other PR book trends of cramming too much information where it doesn't belong ( namely in dense, bland, lengthy passages), the author's use of subtle literary device manages to illustrate the big picture of this branded world one step at a time. You'll never see the world of advertising the same again.

Who knew?

This book really made me think. I intern at a PR firm, and this book was recommended to me by my supervisor. Before reading this, it never really occurred to me that there is such a huge difference between advertising and public relations. I know that by having read this, my future career in public relations will be greatly benefited! I highly recommend it to anyone going into the business.