50 Powerful Ideas You Can Use to Keep Your Customers, Third Edition

By Paul R. Timm

Book Overview

50 Simple Yet Effective Ways to Keep Customers Happy and Coming Back for More

Ultimately, every successful enterprise must attract, serve, and win the loyalty of customers by providing worthwhile products and delivering excellent service. Getting and maintaining loyal customers affect an organization's bottom line more than any ad campaign, marketing program, or PR effort.

This book is designed to get all managers and employees thinking about the little things that can make all the difference. It's a quick read--you can finish it in less time than it takes to deal with one customer complaint. And if you put the information within this book into action, you will be able to decrease customer complaints considerably. It's packed with practical, applicable suggestions that can be put to work immediately, such as how to: -- Turn angry customers into lifelong clients-- Use a simple gesture to immediately put customers at ease-- Listen with more than your ears-- Easily give customers more than they expect-- Use negative feedback for positive action

Managers and staff members alike can use this little manual to avoid the devastating ripple effects that turned-off customers can produce. It will easily show how everyone in a business, large or small, can creatively apply a constant flow of small, customer-centered innovations to create a consistent and persistent strengthening of your customer base.

• Format: Paperback
• Language: English
• ISBN: 1564145999
• ISBN13: 9781564145994
• Release Date: May 2002
• Publisher: Career Press
• Length: 160 Pages
• Weight: 0.40 lbs.
• Dimensions: 0.3" x 5.3" x 8.2"

Customer Reviews

Great!

I'm the author of "Thinkertoys (A Handbook of Business Creativity), and "Cracking Creativity (The Secrets of Creative Genius) and, generally, read most businesss books that hit the market. This is a terrific book. Buy it and learn.

GREAT RESOURCE

I have read this book and studied under Dr. Timm. His matter-of-fact writing style helps to communicate his ideas in a simple, understandable, and effective manner. This book is a great addition to any customer service library