50+: Igniting a Revolution to Reinvent America

By Bill Novelli and William D. Novelli

Book Overview

"50+" is a call to arms. It's a groundbreaking look at the revolution that's going on right now among seventy-eight million American baby boomers. From age 50+ on up, Americans are refusing to rock away their retirement. They're starting new careers, rallying for causes close to their hearts, raising grandchildren, becoming more active in their communities, and, above all else, changing the face of aging in America. Bill Novelli, CEO of AARP, knows that with the largest generation of Americans ever recorded nearing traditional retirement age, this revolution is changing the way 50+ Americans live their lives. The boomers have vast technological expertise, are actively involved in maintaining a healthy lifestyle, have been politically active throughout their lives, and are comfortable managing their own finances. They're no strangers to the gym, the voting booth, online investing sites, or the day-to-day management of their 401(k)s, and they're joining an already active and savvy group of Americans 50+ and beyond who are determined to leave their mark on the world. Novelli knows that there's strength in numbers and that 50+ Americans can seize the day by: --Working to transform health care not only by demanding quality care and lower pharmaceutical costs, but also by engaging in healthy lifestyles and preventive care --Creating a secure retirement by planning personal finances well in advance and working to make Social Security solvent for all Americans --Revolutionizing the workplace so those of us who want or need to continue working can do so in a way that benefits everyone. --Building livable communities with improved housing, transportation, and services, allowing all Americans to age in place. --Changing the marketplace by driving the development of innovative products and services that add value to 50+ lives, and using collective purchasing power to make them affordable --Advocating for causes that will really make a difference --Creating a lasting legacy so we can leave the world a better place than we found it. By discovering the possibilities that lie within all of us, we can ignite a twenty-first-century revolution to make America better and stronger. If you're 50+, Bill Novelli has a message for you: The best is yet to come.

• Format: Hardcover
• Language: English
• ISBN: 0312355246
• ISBN13: 9780312355241
• Release Date: October 2006
• Publisher: St. Martin's Press
• Length: 256 Pages
• Weight: 1.20 lbs.
• Dimensions: 0.9" x 6.3" x 9.6"

Customer Reviews

Excellent read

This book is an excellent read from the vantage point of a middle aged reader and from a general business standpoint. Bill Novelli is a brilliant man. For the past six years I have thrown the AARP solicitations in the circular file but after reading the book I intend to join the organization.

A hard-hitting social observation all general-interest lending collections will want.

50+ examines the revolution happening among American baby boomers, who are refusing to enter peacefully into retirement but are starting up new careers, super-charging volunteer efforts and directions, and are changing the idea of the aged in this country. Author Bill Novelli is CEO of AARP and in prime position to observe and comment on all this change: 50+: Igniting a Revolution to Reinvent America is a hard-hitting social observation all general-interest lending collections will want.

If you don't have something nice to say...

If you look for value and things to gain and learn from a book like, "50+ Igniting a Revolution to Reinvent America," you can always find them; if you look for content to justify a negative and critical view (such as the prior two reviews), you can always find those too. It all comes down to what YOU choose to look for. I found Bill Novelli's book uplifting and inspiring, calling more on baby boomers to commit themselves (in actions vs. words) to make the world a better place. I am a baby boomer and if I want to find reasons to make a difference in the world and leave it better than I found it, I can always find them; if I want to find reasons (a.k.a. excuses) not to, I can find those too. Novelli's book will be a tonic for me at those moments when I am teetering towards a defeatist attitude. What has inspired me most of the book is Novelli's career path, realizing and then acting upon the fact that "Wealth is what you take from the world, worth is what you give back." He could have focused on becoming rich, but instead turned it to enriching the world. -Mark Goulston, M.D. "Leading Edge" columnist Fast Company magazine