5 Giants of Advertising

By Philippe Lorin

The history of advertising is detailed here through five of the world's most influential figures in the field. Albert Davis Lasker, who changed the consumer habits of the American public with his... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 284323249X
• ISBN13: 9782843232497
• Release Date: May 2001
• Publisher: Assouline
• Length: 152 Pages
• Weight: 2.10 lbs.
• Dimensions: 0.7" x 8.7" x 12.6"

Customer Reviews

A nice story book...

If you love advertising and are looking for a basic and simple read... this is the one! The book breaks down into five sections covering the beginnings of the five greatest ad-man of all time - founders of Lord & Thomas (Lasker), Leo Burnett (Leo Burnett), O & M (Ogilvy), Publicis (Bleustein-Blanchet) and DDB (Bernbach). The book basically covers simple facts about their lives and how the business began, what clients they served and the famous campaigns they did. The book did not however, go into the full details on how the campaigns were conducted, why they did what they did, etc, etc... It's not a heavy read and took me just a few hours... interesting as I did not know much about Lasker, Bleistein-Blanchet and Bernbach. In terms of personal enhancement... the book will not make you a better ad-man nor copywriter... just an interesting read... recommended for the starters...