Vithala R. Rao
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Books by Vithala R. Rao
The New Science of Marketing: State-of-the-Art Tools for Anticipating and Tracking the Market Forces That Will Shape Your Company's Future
$11.49
Analysis for Strategic Marketing
$14.99 - $17.69
Decision Criteria for New Product Acceptance and Success: The Role of Trade Buyers
$109.44
Applied Conjoint Analysis
$100.09 - $199.99
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