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Books by Richard L. Lynch
Measure Up!: Yardsticks for Continuous Improvement
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The Capable Company: Building the capabilites that make strategy work
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Introduction to Marketing (The Gregg/McGraw-Hill marketing series)
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Corporate Renaissance: The Art of Reengineering
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European Marketing: A Strategic Guide to the New Opportunities
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Strategic Management
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Growing on the Job (Career Core Competencies)
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Marketing Your Business Program: Guide for Business Educators
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