John R. Hauser
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Books by John R. Hauser
Design and Marketing Of New Products (2nd Edition)
$5.19 - $6.19
Essentials of New Product Management
$9.29 - $10.59
Defensive strategy models: application and predictive test
$18.15
Competitive advertising and pricing in duopolies: the implications of relevant set-response analysis
Out of Stock
Direct Assessment of Consumer Utility Functions: Von Neumann-Morgenstern Utility Theory Applied to Marketing
Out of Stock
Numerical Methods for Nonlinear Engineering Models
$279.99
Aerocrane in Lots Operations
$54.91
Application of the Defender Consumer Model
$29.95
Metrics to Value R&d: An Annotated Bibliography
$18.15 - $29.95
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