What's Gone Wrong With the Harvest?: A Communication Strategy for the Church and World Evangelization
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Changing the Mind of Missions
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How can I get them to listen? (Contemporary evangelical perspectives)
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Contemporary Christian communications, its theory and practice
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Consumer Behavior
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Market Segmentation: Concepts and Applications (Holt, Rinehart and Winston marketing series)
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Contemporary Cases in Consumer Behavior
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Engel Consumer Behavior 6e
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Promotional Strategy: Managing the Marketing Communications Process (Mcgraw Hill/Irwin Series in Marketing)
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Promotional Strategy: An Integrated Marketing Communication Approach
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Cases in Promotional Strategy
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Promotional strategy
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How to communicate the Gospel effectively
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Promotional Strategy: Managing the Marketing Communications Process
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